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Video: Chrysler debuts "Halftime in America" Super Bowl ad
Filed under: Marketing/Advertising, Chrysler 
How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update.
Appropriately titled "Halftime in America," Chrysler's Super Bowl ad made its impactful debut immediately following the game's halftime show. Starring American icon Clint Eastwood, the ad's theme mimics the game itself, reminding Americans that even though times are tough, Detroit has proven that comebacks are possible.
Stirring? We think so. See for yourself after the jump and let us know in the comments if you think Chrysler has created a worthy follow up to last year's commercial.Continue reading Chrysler debuts "Halftime in America" Super Bowl ad Chrysler debuts "Halftime in America" Super Bowl ad originally appeared on Autoblog on Sun, 05 Feb 2012 20:44:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
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Video: Get pumped up with this 24 Hours of Le Mans historical highlight reel
Filed under: Motorsports 
Even though Aston Martin's gone home and Audi won't have Peugeot to kick around at this year's 24 Hours of Le Mans, there's a heap to look forward to: a large field of entries that includes two Audi diesel R18s plus two more hybrid R18s, Toyota's TS030 LMP1 hybrid and LMP2 racers from Lotus and Morgan.
But it's the entire field that delivers the magic of Le Mans, and it's not like we need more reminders of the race's awesome history, but we're glad the ACO (Automobile Club de l'Ouest, the organizer) has given us one. You'll find all three minutes of it after the jump.Continue reading Get pumped up with this 24 Hours of Le Mans historical highlight reel Get pumped up with this 24 Hours of Le Mans historical highlight reel originally appeared on Autoblog on Sun, 05 Feb 2012 20:00:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
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Official: Volvo marks 30th anniversary of the 760
Filed under: Classics, Sedan, Volvo 
When you think of old-school Volvos - you know, those boxy designs that pre-date the more curvaceous models of today - what do you picture? The 240? The 850? Or do you think of the ultimate in squared-off Swedish design, the 760?
The model credited with saving Volvo was introduced in February, 1982, making it 30 years old this month. Reflecting on the occasion, Volvo looks back at the 760's development, when it needed a car that would be reliable, efficient, durable, easily serviceable, quiet, somewhat attractive, and be a decent performer (in that order). The result was a rear-drive sedan four inches longer in wheelbase than the 240, yet a good 220 lbs lighter.
And that boxy design? That decision was as financial in nature as it was stylistic. After considering a number of design proposals, the final look was selected to be as cost-effective to produce as possible. In the end, those budgetary restrictions left us with a car that was, while not particularly exciting to behold, certainly an enduring icon of its time. Follow the jump to read the full retrospective, and flip through the images in the attached gallery.Continue reading Volvo marks 30th anniversary of the 760 Volvo marks 30th anniversary of the 760 originally appeared on Autoblog on Sun, 05 Feb 2012 19:02:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
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Breaking: Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad
Filed under: Truck, Government/Legal, Marketing/Advertising, Chevrolet, Ford 
Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ad and "pressured" NBC not to run the commercial, according to a report on Yahoo!'s Motoramic blog. Chevy has released a statement in response, which you can read after the jump, indicating that the ad will run despite Ford's protest.
Ford found no reason to chuckle at some of the commercial's claims, "particularly around durability." One in particular comes from a character that says of their now-deceased, F-150-driving pal, "Dave didn't drive the longest-lasting most dependable truck on the road. Dave drove a Ford."
Ford spokesman Mike Levine says his company has more trucks with 250,000-plus miles on the road than any other brand, which would appear to contradict the small print that appears in the "2012" ad that reads, "Dependability based on longevity: 1981-2011 full-size pickup registrations." Ford says its lawyers will decide what to do (if anything) after the ad airs during tonight's game, but Chevy's legal minions must have vetted the spot closely well before time.
Or Ford could take Chevy marketing honcho Joel Ewanick up on his offer and bide its time. Said Ewanick, "We can wait until the world ends, and if we need to, we will apologize."Continue reading Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad originally appeared on Autoblog on Sun, 05 Feb 2012 17:55:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
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Report: Jaguar to close museum, looking for new location
Filed under: Etc., Jaguar, UK 
Jaguar's headquarters and production were located at Browns Lane in Conventry for more than fifty years. Part of the complex included the Jaguar Heritage Museum and its collection of 150 cars, so when the Browns Lane site was sold in 2007 to an Australian developer, the countdown began on the museum's remaining time.
Now comes the formal announcement that the collection will vacate its current spot in September, the tragedy being that it might not relocate to a publicly accessible location. Museum reps say that the collection will continue to be in circulation, either on the historical circuit like Goodwood or on loan to other museums. Even now the Jaguar Heritage Museum only has about 30 cars on-site.
Nevertheless, unless another location is secured you won't be able to just show up, buy a ticket and stroll among cars like the 1935 SS Airline AWR564, 1950 Jaguar XK 120 NUB120 or 1956 Jaguar D-type 'Long Nose' 393RW. You'll also miss Austin Powers' "Shaguar," if that's more your style.Jaguar to close museum, looking for new location originally appeared on Autoblog on Sun, 05 Feb 2012 17:34:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
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